Is there research in US dealing with Häusel's Limbic Map Theory?

Mar 2021
Hello dear psychologist around the world.

In Austria and Germany, in the field of neuro-marketing, personal management and alike, we often find theories by neuro psychlogist Hans Georg Häusel,
applying three implicite motivational forces in form of a "limbic map". It is a similiar concept as that by Norbert Bischoff

Is ther any research going on or are there any models and theories in Canada, USA,.. that are similiar to those of Häusel's `?

Thanks Paul